Mother’s Day is a special day to celebrate mums and show them how much we love them. But for you, as a business, it is also an opportunity to boost your sales. In France, for example, Mother’s Day is one of the most important holidays of the year after Christmas and Valentine’s Day. So how can you make the most of it and ensure you sell more on this occasion? Follow our special preserved tips and watch your sales increase on Mother’s Day!
1. Create a pre-set range of preserved compositions
As a florist or floral designer, one of the big advantages of working with preserved flowers is the ease of planning. By creating a predefined range of preserved floral arrangements, you can leverage volume to increase margins, and increase your chances of selling out by setting up a Mother’s Day corner days or weeks before the event. Give your imagination free rein and let your creativity run wild, that’s your only limit with preserved plants!
2. Get creative with your marketing
Preserved flowers and plants are still little known to the public. Leaving aside everlasting roses, few people really know the aesthetics and advantages of preserved flowers. During the holiday season, it is important to be creative with your marketing to sell more. Video is your best asset. Use videos to showcase the beauty of your preserved flowers and the creation of your complete line of products designed specifically for mothers.
3. Make upsells with the final customer in mind
We introduced you to upselling on Valentine’s Day. This sales technique is interesting all year round. When preparing your Mother’s Day gift pack, consider targeting different mum personalities who are the ultimate customers. You have the fitness enthusiasts, the travellers, the cooks, the businesswomen… Offer floral arrangements that match each of their personality types, and compatible accessories.
The many selling points of preserved plants
Here are some selling points / catchphrases you can borrow from us to seduce your customers on Mother’s Day (and more if you like…):
- Offer eternal flowers for an eternal love.
- Preserved flowers are maintenance-free! This reduces the mental burden on our mothers.
- Preserved flowers stay beautiful and bright for years… just like you, Mom.
- Preserved flowers are transported by boat without stress, fresh and relaxed, as beautiful as the morning dew… but not as beautiful as you, Mom.