Florist – How to skyrocket your sales for mother’s day

fleuriste travaillant durant la fête des mères 2023 florist working during mother's day 2023 in her shop surrounded by preserved flowers

Mother’s Day is one of the most important dates of the year for florists. It can also be a very stressful and busy time. There’s so much to do that it’s easy to feel overwhelmed. But don’t worry, we’re here to help you increase your sales easily on Mother’s Day. In this article, we’ll give you some tips on how to prepare for the big day, and how to make the weekend a real success.

Build partnerships with shops in your area

Partnering with other businesses can be a great way to reach a wider audience and show your customers that you are part of a community. Together you can offer special discounts, organise joint events or collaborate on marketing campaigns. You can offer each other your products for sale: candles, embroidered “mum” accessories, chocolates… The possibilities are endless. However, it is essential to choose partners wisely and make sure your goals are aligned.

Increase exposure to increase sales for Mother’s Day

Use social media to increase sales for Mother’s Day

Florists and plant professionals now have a choice of several platforms on which they can share their expertise and products. Among these, social networks are an excellent communication tool, especially for promoting your flower shop. Remember to vary the formats, videos and photos, to give yourself more chances to reach your potential customers.

What if you started emailing?

For the more tech-savvy among you, you probably have a website where your customers and prospects can contact you directly. Address individuals who have heard of your shop directly by launching an emailing campaign. Here are some examples that our editors loved:

If your customer database is SMS-based, you can also launch an SMS campaign through a specialised agency.

Offer a special floral subscription for the occasion

Because Mother’s Day shouldn’t be the only time to give flowers to mums, put a special Mother’s Day floral subscription up for sale. The first one would of course be on Mother’s Day weekend, but for the rest, be creative!  A 3 to 6 month subscription? A bouquet of flowers for each special date until next year?

The SecondFlor team have created a special business file to help you create and promote preserved floral subscriptions, consult it for free here.

Take advantage of preserved plants for Mother’s Day

Preserved flowers, also known as “everlasting flowers” by private individuals, are often extra fresh flowers that have had their beauty sealed in time by a natural process. Roses are a popular flower among customers, but there are many other varieties of preserved flowers. As a floral designer, you can work with them in the form of bouquets, centerpieces, commercial arrangements, etc. There are a thousand and one possibilities for increasing your sales for Mother’s Day 2023. For more information, read this detailed article on preserved flowers and Mother’s Day.

The most important thing is to start planning early

It’s fair to say that flowers are a favourite Mother’s Day gift. However, with the rise of online shopping, children, husbands, nieces, and nephews who may be your customers on Mother’s Day are inundated with gift options weeks before the event. You, too, need to start telling your customers about Mother’s Day in the first few weeks of April. Start slowly with a countdown, for example, and then build up from there. You can do this on social media, on your website, with leaflets or posters in your shop.

Reminder: Mother’s Day 2023 dates in Europe

Mother’s Day is celebrated on the same date in many European countries. Here are the dates for Mother’s Day 2023 in Europe:

  • Spain, Portugal, Hungary, and Lithuania: Sunday 7 May 2023
  • Germany, Belgium, Switzerland, Denmark, Latvia, Italy, Netherlands, Austria, Bulgaria, Greece, Czech Republic, Estonia, Finland, and Slovakia: Sunday 14 May 2023
  • Poland: Friday 26 May
  • France and Sweden: Sunday 4 June 2023

Want more? Browse the magazine to find inspiration, discover WORKS from colleagues and interviews with plant professionals.

Magazine en ligne dédié aux fleurs et plantes stabilisées
Secondnatur est une marque appartenant à
www.secondflor.com.

Online magazine dedicated to stabilized
flowers and plants
Secondnatur is a brand belonging to
www.secondflor.com

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