As a florist, it is becoming essential to innovate and diversify your business to meet the changing needs of the market. Stabilized flowers offer a unique opportunity to offer sustainable and creative products. Here are five profitable ideas to diversify your florist business using stabilized flowers.
Idea #1: Offering floral decoration consultancy services for hotels and restaurants
Hotels and restaurants are constantly looking for ways to improve their atmosphere and offer their customers a memorable experience. Hotels are also interested in advancing their CSR approach. By offering floral decoration consultancy services using stabilized flowers, you can help these establishments create floral decorations that are sustainable, elegant and in tune with their brand image. Find out more here.
Idea #2: Offer a floral decoration rental service
You already make floral arrangements for “temporary” events such as weddings, conferences, and exhibitions. For some organisers, these arrangements can be out of their budget, whether they are fresh or stabilized flowers. By offering a stabilized flowers decor rental service, you can offer a sustainable and original alternative to fresh flowers, while meeting the changing needs of your customers for one-off events. Moreover, these products are profitable for you from the second or third rental.
Idea #3: Create DIY (Do It Yourself) kits or specialist wedding workshops
By offering DIY kits or specialist workshops for creating floral arrangements with stabilized flowers, you give your customers the chance to take an active part in designing their floral decoration, while benefiting from the durability and longevity of stabilized flowers. These workshops and DIY kits are also perfect for a Hen do, a mother/daughter afternoon, a baby shower and any other event that marks the life of your customers, or simply to give a unique present (think to make upsells).
Idea #4: Produce a range of ancillary products
By using stabilized flowers, you can create a range of ancillary products such as decorative accessories, jewellery or artwork. These unique, long-lasting products can provide an additional source of income while showcasing your creativity and aesthetics.
Idea #5: Partnership with a concept store to sell ready-to-sell floral products
Concept stores are popular places for design and trend enthusiasts. By approaching these establishments, you can sell a range of ready-to-use floral products, highlighting the beauty and durability of stabilized plants. This allows you to reach a new audience in an environment that encourages discovery.
By expanding your florist business with these innovative ideas, you can not only meet growing expectations in terms of sustainability, but also offer unique and attractive floral solutions to a broad range of customers. Stabilized flowers open up new horizons for your business, allowing you to stand out in a constantly evolving market.