The first Secondflor webinar took place recently, bringing together passionate florists and industry professionals. The event was both instructive and inspiring, highlighting key skills while fostering rewarding exchanges.
The webinar was presented by SecondFlor
A. DIY Christmas wreath by Lénaïc Peillon
Lénaïc Peillon, creator of Le Dahlia Noir, guided participants through the creation of a magnificent Christmas wreath. This part was hosted by Lucie Corbière, General Manager of SecondFlor. The project highlighted the importance of originality and creativity in the offers made to customers, particularly at this festive time of year. Christmas wreaths, as symbols of conviviality, offer a unique opportunity for florists to add a personal touch to their creations and attract more customers.
B. Business Talk with Tim from The Profitable Florists
Following the demonstration, Tim Huckabee from The Profitable Florists shared practical advice on running a floral business. His recommendations on profitability and adapting to market trends aroused great interest among the participants. Tim also discussed strategies for optimising sales, strengthening customer loyalty and standing out in a competitive sector.
The next step
This initiative has shown the importance of organising online events to strengthen the florist community and share valuable knowledge. Building on this success, Secondflor plans to organise further webinars on a variety of topics, from floral design to business management. These events will continue to be an essential platform for sharing expertise and exchanging ideas.
The replay of the event is available in English, French, Spanish, German and Italian. Please contact us at contact@secondnatur.com to request their private link.