For florists, every season is full of opportunities to sublimate unique moments and strengthen their bond with customers. From traditional holidays to international days and local celebrations, these events offer much more than just an opportunity to sell flowers: they can tell a story and build loyalty.
In this article, we reveal the key dates to incorporate into your strategy, not only to meet your customers’ expectations, but also to anticipate their needs and maximise your sales. Whether it’s Valentine’s Day, Mother’s Day or a lesser-known but highly successful day like Friend’s Day, every date is an opportunity to grasp. Ready to fill your calendar with floral ideas and projects? Then follow the lead!
Marketing Calendar for Florists: January, February & March 2025
2 to 27 January 2025: Winter sales in Luxembourg
3 to 31 January 2025: Winter sales in Belgium
8 January to 11 February 2025: Winter sales in France
Shopping fever grips the French at this time of year. Take advantage of this to showcase a variety of eye-catching arrangements to seduce shoppers. You can also discount some of the complementary products you want to renew.
20 January 2025: Blue Monday
The most depressing day of the year, according to the experts in a 2005 study. An equation combining weather, salary, and motivation. Lift your customers’ spirits by offering them the chance to treat themselves to a beautiful floral arrangement on what is reputed to be a gloomy day.
29 January 2025: Chinese New Year
Create arrangements that reflect the values and colours emblematic of this festival: red and gold, synonymous with luck and wealth. Symbolic flowers include orchids (perfection and fertility), peonies (wealth and honour) and chrysanthemums (longevity). Don’t forget to add touches of gold or traditional decorative elements to reinforce the festive spirit.
4 February 2025: World Cancer Day
Offer rounding up in your shop. With this simple gesture, your customers can round up their payment to the higher euro and donate the difference to an organisation dedicated to the battle against cancer. It’s an initiative that combines generosity and commitment, while strengthening the loyalty and benevolence of your customers.
14 February 2025: Valentine’s Day
To stand out from the crowd, offer options to suit all tastes: romantic bouquets, gift boxes with personalised accessories or messages, and even arrangements for those wishing to celebrate friendship or self-love. And don’t forget to showcase unique, ready-to-sell products such as stabilised flowers. Plan ahead now by publicising your offers in your shop windows, on social networks and via newsletters.
2 March 2025: Grandmothers’ Day
Grandmother’s Day, celebrated on the first Sunday in March, is a great opportunity to invite your customers to show their affection for these special people. As a florist, this day gives you the opportunity to offer creations that embody gentleness, gratitude and love.
4 March 2025: Mardi Gras
Mardi Gras is a celebration synonymous with joy, colour, and creativity. For florists, it’s the perfect opportunity to think outside the box and come up with daring arrangements that are full of life and fantasy. If you’re on the route of a parade, set up outside to sell small floral arrangements while wearing your most colourful outfit or a fancy dress.
17 March 2025: St Patrick’s Day
20 March 2025: International Day of Happiness
Choose bouquets in bright, vibrant colours: sunny yellows, warm oranges, soft pinks and greens that inspire good humour and vitality. You can also offer personalised arrangements, with symbolic flowers such as sunflowers (a symbol of optimism) or daisies (a symbol of purity and joy). If you haven’t already done so, think about offering a surprise delivery service to give a ‘happy’ bouquet to a loved one?
30 March 2025: Changeover to summer time
31 March to 6 April 2025: European Crafts Days
Marketing calendar for florists: April, May & June 2025
1 April 2025: April Fool’s Day
20 April 2025: Easter
23 April 2025: Sant Jordi
On 23 April, Catalonia celebrates Sant Jordi, a unique day when love and culture intertwine. The streets come alive with stalls brimming with roses and books, as locals exchange these symbols of affection and knowledge. This tradition, rooted in the legend of Saint George and the dragon, honours the patron saint of Catalonia and offers a great opportunity to celebrate love in all its forms. Sant Jordi is often regarded as a Catalan Valentine’s Day, imbued with a literary and poetic spirit that attracts locals and visitors alike.
1 May 2025: Labour Day
4 May 2025: Mother’s Day 2025
Spain, Portugal, Lithuania, Romania
11 May 2025: Mother’s Day 2025
Austria, Belgium, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, Germany, Greece, Hungary, Ireland, Italy, Latvia, Malta, Netherlands, Slovakia, Slovenia, Sweden
12 May 2025: International Plant Health Day
As a florist, this day is the ideal opportunity to raise your customers’ awareness of the health of their plants, while highlighting solutions for maintaining and prolonging the life of their plants. Offer practical advice, specific products such as gentle treatments or natural fertilisers, and offer floral arrangements that showcase strong, healthy plants.
25 May 2025: Mother’s Day (France, Monaco, Bulgaria, Luxembourg)
Unique idea: Offer personalised bouquets based on the recipient’s personality (mamaboss, mama hen, sporty mama…). Create greeting cards specially designed for the occasion, with simple but touching messages. Offer an online or in-store pre-order option. This approach requires little preparation while creating a memorable experience for your customers.
26 May 2025: Mother’s Day (Poland)
30 May 2025: Neighbours’ Day
15 June 2025: Father’s Day
22 June to 22 July 2025: Summer sales (France)
23 June 2025: St John’s Day, Summer Solstice (Sweden, Denmark, Spain)
Celebrated in a number of European countries including Sweden, Denmark and Spain, this festival of nature features wreaths of flowers, especially of local wildflowers.
Evergreen Calendar for Florists: July, August & September 2025
1 to 31 July 2025: Summer sales (Belgium)
14 July 2025: French National Holiday
21 July 2025: Belgian National Holiday
27 July 2025: World Day of Grandparents and the Elderly
This is your chance to showcase floral arrangements that symbolise gratitude and affection: soft, elegant bouquets, with flowers such as pastel roses, gypsophila or lilies.
30 July 2025: International Friendship Day
Offer bouquets or arrangements symbolising friendship, with flowers such as yellow roses, daisies or colourful tulips, synonymous with joy and togetherness. Why not launch a special offer to encourage your customers to share the day? Offer small ‘duo’ bouquets to give to a friend, or personalised cards to accompany your creations.
Marketing Calendar for Florists : October, November & December 2025
3 October 2025: National Boyfriend Day
5 October 2025: Grandfather’s Day
5 October 2025: World Teachers’ Day
19 October 2025: Godparents’ Day
26 October 2025: Changeover to Winter Time
1 November 2025: All Saints’ Day
Choose timeless flowers such as chrysanthemums, white lilies or roses, which evoke respect, purity, and remembrance. Offer personalised options to help your customers express their emotions, whether with bouquets or funeral wreaths. And don’t forget to communicate in advance to encourage your customers to order in advance and guarantee the availability of flowers by ordering your flowers on SecondFlor.com. Consider using stabilised flowers for a floral arrangement that will last for several months.
26 November 2025: World Olive Day
28 November 2025: Green Friday
30 November 2025: Scottish National Day (St Andrews Day)
1 December 2025: Cyber Monday
25 December 2025: Christmas
Christmas is the perfect opportunity to offer creations that embody the festive spirit: wreaths for doors, festive bouquets and elegant centrepieces. Choose classic elements such as the red of poinsettias, the greenness of preserved cedar trees, and the sparkle of gold or silver accents. Or consider modern arrangements, combining stabilised roses and berries for an original touch.
Offer special deals for last-minute gifts or personalised arrangements for festive tables. At this time of year, your creativity and expertise bring a touch of magic and conviviality to your customers’ home.
26 décembre 2025 : Boxing Day
31 December 2025: New Year’s Eve
As a florist, your creativity, and ability to react are your best allies in making the most of every key event of the year. These moments, whether universal like Christmas or more specific like Friend’s Day, are all opportunities for you to stand out, surprise your customers and forge a long-lasting bond with them.
By incorporating these dates into your strategy, along with preserved products designed to save you time, you can turn every celebration into an opportunity to grow your business. So start planning your floral calendar now and get ready to make every season a dazzling success!