Valentine’s Day is a key period for many businesses. If you’re looking to stand out while boosting your margins, preserved roses are the perfect solution. Natural, durable, and elegant, they captivate with their timeless nature and premium appeal.
If you see your business reflected in this article, it’s the sign you’ve been waiting for to embrace preserved flowers and fully capitalise on this booming market.
1. Jewellery Shops – Jewellery Boxes with Preserved Roses
Offer a complete experience by pairing your jewellery with a preserved rose. Create gift boxes that combine a piece of jewellery and an eternal flower—a perfect duo to celebrate love and leave a lasting impression. You can even design or order jewellery boxes made from preserved roses. This added value can boost your sales and justify a more premium positioning.
2. Chocolate store – A Rose with Your Box of Chocolates?
Transform your delicious creations into luxurious gifts. Adding a preserved rose to your chocolate boxes or as decoration makes your sweets even more desirable. It’s an excellent way to attract customers looking for a complete, elegant, ready-to-gift present.
3. Hairdressers – Self-Love is Even More Beautiful
Looking for a way to surprise and retain your clients? Giving a preserved rose after a treatment or haircut is a thoughtful and lasting gesture that will leave a mark. You could also offer single-stemmed roses for sale to generate additional income. You’d be surprised how many clients will be tempted.
4. Restaurants – Complement Your Valentine’s Day Menus
With preserved roses, create a romantic, chic atmosphere that lingers long after the evening is over. Also, offer your clients the opportunity to take the floral arrangements home as a souvenir of their dinner. A simple gesture that can easily turn into an exceptional customer experience. Of course, you’ll have to include the cost of the flowers in your pricing to maintain your margin.
5. Concept Stores and Gift Shops
If you’re already specialised in trendy items, preserved roses are perfect for enhancing your offering. Offer bespoke gift boxes or durable bouquets, and become the go-to store for clients seeking a unique and refined gift.
6. Hotels – A Single-Stem Rose Gift for Your Love-Struck Guests
Give your clients an unforgettable experience by decorating your rooms with preserved roses (petals or full bouquets). Even better, sell these arrangements: your guests can take home a lasting memory of their stay. An ideal opportunity to increase your additional revenue. You could also include a red rose stem in the room price to offer your clientele a memorable experience.
7. Event Planners – Resell or Reuse Infinitely
Offer your clients floral decorations that remain flawless throughout the event, with no risk of wilting. After Valentine’s Day, you can resell or reuse these compositions, maximising their profitability. Photo booth backdrops are a perfect example of event decoration optimised with preserved flowers, moss, or foliage—you can let your imagination run wild when choosing plants.
8. Wine Merchants – Complement Your Range with Preserved Flowers
Pairing a bottle of wine or champagne with a preserved rose creates an exclusive, refined gift box. This unique combination is perfect for attracting customers looking for a ready-to-gift present and can significantly boost your sales during this period. Outside of Valentine’s Day, this product extension is also essential for customers looking for a bottle to bring to a dinner party—invite them to gift a rose to the hostess.
A Golden Opportunity for your business
Valentine’s Day is a time when demand for original and elegant products peaks. Preserved roses not only allow you to stand out, but also increase your margins with their premium offering.
If you see your business reflected in any of these industries, now is the time to take action. At SecondNatur, we offer a wide range of high-quality preserved flowers to support you. Don’t miss out on this opportunity: differentiate yourself and boost your sales this Valentine’s Day!