On March 8th, in celebration of International Women’s Day, we spotlight passionate female entrepreneurs who are shaping the world of plants.
Through their inspiring journeys, these women show that creativity, boldness, and expertise are the keys to success in the realm of stabilized flowers and plant decoration. Whether florists, designers, or creators of innovative concepts, they share the drive to turn their passion into a true entrepreneurial adventure. Discover their stories, challenges, and vision of the profession.
Valery, Founder of Sentori Green, A Green Artist Seeking Harmony
Valery is an Italian “Green Artist Designer” passionate about nature and design. Through her company, Sentori Green, she creates harmonious spaces by pairing each plant with its ideal environment. Always seeking new materials, she draws inspiration from nature, art, and design to craft unique compositions.
SecondFlor plays a crucial role in her work, enabling her to create wall art and bouquets with stabilized flowers. Her goal? To design arrangements that appear spontaneous, as though each flower has naturally found its place in her compositions. This authentic approach is what attracts her clients and gives her creations a strong identity.
For Valery, succeeding in the plant world is all about finding and embracing one’s unique style. She believes that discovering a personal vision and sticking to it is the key to a fulfilling and sustainable career—much more valuable than fleeting trends.
Her commitment to Biophilic Design aligns with this idea: integrating nature into spaces in a sustainable and harmonious way. Thanks to preserved plants, she transforms hotels, restaurants, and homes into warm, vibrant places that require no maintenance. Each creation fits naturally into its environment, as if it has always belonged there.
For International Women’s Day, Valery is preparing delicate floral creations as small tributes to femininity. A simple yet symbolic gesture to brighten women’s day and celebrate their strength and creativity.
If she had to name one woman who has marked her path, it would undoubtedly be her mother. She taught her to be bold, to overcome obstacles, and to see every failure as an opportunity to learn. A philosophy that guides Valery every day and reflects in each of her creations.
Where to find her?
Website: https://sentorigreenartist.it/ – Delivery throughout Italy.
Instagram: https://www.instagram.com/sentorigreen/
Audrey, Floral Designer and Founder of Charlizia, Daring to Change Her Life to Live Her Passion
After 20 years in the same field, established routines, and a long period of reflection, Audrey found the courage to follow her passion. In July 2024, she opened her dried and preserved flower workshop in Bord-Saint-Georges, Creuse (France). Supported by her family and friends, she draws particular strength from the support of her husband, Quentin, whom she considers her mentor. His energy, sound advice, and vision of commerce and communication are invaluable assets for the development of Charlizia, named after her second name, Charlie, and the flowers “Albizia” and “Escholtzia,” connected to her childhood.
From the early stages of her project, Audrey discovered SecondFlor and was immediately impressed by the quality of the products and their responsive customer service. Thanks to this collaboration, she can offer her clients endless, inspiring floral creations with complete confidence. For her, working in this field requires perseverance and passion. She encourages women who want to embark on this journey to never give up despite the challenges, to surround themselves with the right people, to take the time to develop their project, and, above all, to keep innovating. During her transition to entrepreneurship, she found inspiration in the journeys of figures such as Pauline Laigneau, Maëlane Faure, and Marie Tuffery.
Passionate about floral design and biophilic design, Audrey sees this approach as offering infinite creative possibilities. Playing with colors, textures, and dimensions is an endless source of inspiration for her. To celebrate Women’s Day, she plans to offer small bouquets to the shopkeepers of her village who warmly welcomed her during the opening of her shop, and to customers ordering online that day, creating connections and honoring the role of women in local entrepreneurship.
The future looks promising: she is preparing to cultivate her own flowers on a piece of land she will soon acquire. This project will allow her to use her own crops in her creations and share her world with her clients, marking a new step in her floral adventure.
Where to find her?
Website: https://www.charlizia.fr/ – Delivery throughout France.
Instagram: https://www.instagram.com/charlizia_atelierfloral/
Facebook: https://www.facebook.com/profile.php?id=61561884426777
Dominika, Founder of Atelier Mchu, Bringing Greenery to Spaces That Can’t Accommodate Living Plants
This passionate Polish entrepreneur has a unique approach to floral decoration. She specializes in creating plant decorations for spaces where maintaining live plants is difficult. For her, preserved flowers and plants offered by SecondFlor are the perfect solution to bring natural beauty to such locations. Through Atelier Mchu, she offers her clients plant walls, but also green ceilings, terrariums, and company logos. For her, it’s not just about covering a wall or surface with greenery but about creating an immersive experience that evokes tranquility and the beauty of nature. Such installations can transform any space into a lush, vibrant environment, offering a serene escape from urban bustle.
Her professional journey is influenced by inspirations like the famous floral designer Daniel Ost, whose work has always fascinated her. She strives to have a unique and recognizable style, creating floral works that stand out for their originality. Her goal is simple: to create uniquely and authentically, while bringing a touch of nature to every space.
Dominika has several ongoing projects that she is eager to complete, each representing a unique challenge that pushes the limits of her creativity and technique.
Where to find her?
Website: https://ateliermchu.pl/
Instagram: https://www.instagram.com/ateliermchu
Facebook: https://www.facebook.com/ateliermchu
These portraits showcase the diversity and richness of female journeys in the world of plants. Through their dedication and talent, these entrepreneurs contribute to the evolution of the industry, infusing it with innovation and artistic sensibility. On March 8th, for International Women’s Day, we celebrate their achievements and hope to inspire other passionate individuals to follow their own paths. Female entrepreneurship has a bright future ahead, and we are proud to support these professionals in their projects.
On March 8th, in celebration of International Women’s Rights Day, we highlight passionate female entrepreneurs who are shaping the world of plants. Through their inspiring journeys, these women demonstrate that creativity, boldness, and expertise are the keys to success in the world of stabilized flowers and plant decoration.