9 Businesses That Should Sell Preserved Roses for Valentine’s Day

If you see your business reflected in this article, it’s the sign you’ve been waiting for to embrace preserved flowers and fully capitalise on this booming market.

Low maintenance trees: high-end interior plant decoration of 2025

In the realm of interior plant decoration, low maintenance trees are emerging as a high-end trend still relatively uncommon in Europe.

The Floral Industry Trends of 2025: colours, Inspirations, and Evolutions

Explore 2025’s floral colours and inspirations, like cherry coded and Mocha Mousse, shaping decor, fashion, and floral artistry.

MARKETING – Save these dates in your florist’s 2025 calendar

Whether it’s Valentine’s Day, Mother’s Day, or lesser-known but meaningful days like Friendship Day, every date is an opportunity to be seized.

“White Wreath” by Le Dahlia Noir

For an elegant festive decoration, discover the White Wreath by Lenaïc Peillon, a unique creation made with preserved plants by Le Dahlia Noir.

“Christmas Candleholder” by Le Dahlia Noir

Lenaïc Peillon, creator of Le Dahlia Noir, presents a new Christmas decoration you can make in under an hour: a candle holder made from preserved and dried foliage. In this DIY, we’ll take you through each step to make a long-lasting, festive centrepiece that brings a warm atmosphere and catches everyone’s eye. Materials needed To…

“Christmas wreath” by Le Dahlia Noir

For this festive season, Lenaïc Peillon, the talented creator of Le Dahlia Noir, has created a magnificent Christmas wreath made of preserved flowers. A true tribute to the art of floral design, this creation combines elegance, craftsmanship and durability, for a result that will grace interiors throughout the month of December. This WORKS was crafted…

A Great Success: A look back at Secondflor’s first Webinar

The first Secondflor webinar took place recently, bringing together passionate florists and industry professionals. The event was both informative and inspiring, highlighting key skills while encouraging enriching exchanges.

Which Flowers to Buy in Support of Pink October for your Events and Employees?

Pink October is the perfect opportunity to support the fight against breast cancer. Among the most elegant and meaningful ways of doing this, the purchase of flowers for solidarity stands out.

What are the alternatives to floral foam?

Floral foam is a popular material that is harmful to the environment. This article explores the different options available for replacing floral foam, presenting their advantages and disadvantages.

Floral foam: a hidden waste product that pollutes our environment

Floral moss is ubiquitous in floral arrangements and compositions. It seems at first sight to be a harmless product. However, behind this façade of usefulness lies a major environmental problem that few people are aware of.

All the DIYs to follow for weddings and events professionals

In this article, we’ll explore the best DIY projects from SecondNatur’s dedicated category, suitable for florists looking to enhance their portfolio for weddings and other events.

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SecondNatur.com is the online magazine dedicated to preserved flowers and plants. A new way to think vegetal, how to use it and sell it : a natural, durable and ecological vegetal.

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