Secondflor.com is blacklisting Black Friday. Prices remain the same throughout Black Friday and the rest of the year, so there are no surprises.
Black Friday is an American tradition, not a European one
Black Friday is a well-established shopping tradition in the United States, but as soon as it arrived in Europe, many voices, including our own, were raised in opposition to the event. Originally, the day after Thanksgiving marked the start of the Christmas shopping season with special offers. In Europe, the start of Christmas shopping coincides with the beginning of December and the Christmas markets. The twice-yearly sales, meanwhile, enable retailers to clear out their unsold goods at low prices, while selling them at the right price before Christmas. The main aim of Black Friday is therefore to stimulate sales growth, which are already higher at this time of year.
Black Friday drives unwise consumption
This commercial event encourages consumers to seek out exceptional offers, often through massive discounts and flash sales. This ‘bargain’ atmosphere can lead to impulsive behaviour and a sense of urgency to buy, even products that consumers don’t necessarily need. In a world faced with challenges such as climate change and the overproduction of waste, the promotion of unbridled consumption seems misplaced.
At SecondFlor, prices are fair and low all year round
At SecondFlor, they are committed to offering fair and competitive prices throughout the year. Their aim is to provide high quality stabilised flowers and plants at fair prices for their customers, without sacrificing quality. Unlike the frenzy of Black Friday, where temporary discounts can encourage impulse buying, their approach focuses on transparency and price consistency.
SecondFlor believes that quality and sustainability should be accessible to all, and their prices reflect this commitment. Their 11,000+ customers appreciate this fair pricing approach and find SecondFlor a reliable source of quality products for their stabilised flower and plant needs. It is for these reasons that secondflor.com does not wish to participate in Black Friday promotions. If you share our point of view, please share this article on your social media channels.