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Our tips for using preserved plants in the creation of terrariums

In recent years, in line with the trends of biophilic design and a pronounced return to greenery, terrariums have gained significant popularity, ultimately convincing nature enthusiasts whether or not they possess a green thumb. We can’t tell you enough: with preserved plants, anything is possible, including terrariums. Discover our expert advice.

flower shop christmas boutique de fleurs noël

Get your flower shop ready for Christmas

It’s time for florists to get ready for a magical Christmas season. To stand out from the crowd and offer your customers an exceptional experience, decorating your shop is essential. In this article, we’ll explore how to prepare your flower shop with a special touch of stabilised flowers and plants.

decorer son hotel ou restaurant stabilise

Decorate your hotel or restaurant with preserved plants

In the era of Instagram and TikTok, decorate your hotel or restaurant is crucial to attracting customers. This is especially true for hotels and restaurants, which sell an experience, a living environment for a stay. Find out more about our tips for choosing the right decor in this article.

fleuriste travaillant durant la fête des mères 2023 florist working during mother's day 2023 in her shop surrounded by preserved flowers

Florist – How to skyrocket your sales for mother’s day

Florists, there’s so much to do that it’s easy to feel overwhelmed. But don’t worry, we’re here to help you increase your sales easily on Mother’s Day 2023. In this article, we’ll give you some tips on how to prepare for the big day, and how to make the weekend a real success.

Preserved plant wall: how to do it?

As you know, the preserved green wall is perfect to offer your customers a green interior without maintenance. It brings a touch of biophilic design to interiors in a sustainable and ecological way. As an expert in preserved plants for more than 15 years, we have combined the best tips for creating your own plant walls especially for the readers of our magazine.

rose eternelles stabilisees vendus en vente additionnelle chez un coiffeur jean vallon strategie pour la saint valentin

Retailers, seize this opportunity for Valentine’s Day!

It’s time to talk about strategies, especially upsell. Whether you are a chocolatier, a jeweller, a hairdresser, an online retailer or a brick and mortar shop, this opportunity will definitely increase your turnover during the commercial holidays. Find out in this article how this event can boost your sales very simply.

Vue de face d'un fleuriste professionnel qui attache un ruban gros grain autour de la boîte en carton conetnant des fleurs stabilisees.

FOCUS: Key jobs in the preserved plants industry in 2023

The sector of stabilized flowers and plants is booming. These eco-friendly products are very profitable thanks to their stable prices and long shelf life. It is therefore not surprising that new businesses are emerging from this very attractive market. Producers, wholesalers, craftspeople and many others are becoming key contributors to the plant world.

Professional bouquet subscriptions 2.0

The bouquet subscription involves renting and having a bouquet of flowers delivered each week to improve the attractiveness and image of a place. This service is generally dedicated to professionals and is offered to all companies such as restaurants, hotels, cafés, banks, public places…

The hat boxes phenomenon and preserved

In recent years, hatboxes have come back into fashion… as flower boxes! So it’s not their primary function—however original—that makes them so trendy these days: it’s actually the function we’ve assigned to them over time, that of flower container.

Magazine en ligne dédié aux fleurs et plantes stabilisées
Secondnatur est une marque appartenant à

Online magazine dedicated to stabilized
flowers and plants
Secondnatur is a brand belonging to



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