The sector of stabilized flowers and plants is booming. These eco-friendly products are very profitable thanks to their stable prices and long shelf life. It is therefore not surprising that new businesses are emerging from this very attractive market. Producers, wholesalers, craftspeople and many others are becoming key contributors to the plant world.
This non-exhaustive list illustrates the main trades of preserved plants in 2023:
- Producer
- Wholesaler
- Florist
- Craftsman
- Wedding and event designer
- Interior landscaper
- And a thousand more business models
The farmer, from freshly cut flowers to preserved plants.
The rise of stabilized flowers and plants has offered growers a way to revamp their business. Many were originally producing only fresh flowers and decided to meet the growing demand from their customers. The stabilization process must be done with the freshest plants. This means that the production plants for stabilization are located where the fresh plant is being produced. While the rose was one of the first flowers to be stabilized, producers quickly became interested in other varieties and made it their whole business. It’s a profession that’s on the cutting edge of research and development. They have to keep up with new techniques and often develop a unique know-how. This is the role of the preserved plant producer.
Find out what goes on behind the scenes in interviews with Maria Clara Correa, grower of Kiara Flowers stabilized roses and Kenichi Ohchi, General Sales Manager at Earth Matters.
The wholesaler, expert in stabilized flowers and plants.
The wholesaler of preserved flowers and plants is the matchmaker between the producer and the professionals using preserved plants in their work. As a true partner of the plant professionals, he sources the producers in order to find the best products at the right price. He also manages the transport of the goods to his warehouse so that his customers can buy products from various producers in a single order. Thus, the wholesaler generally offers a wide range of products: preserved foliage, preserved roses, moss or dried flowers, etc. In Europe, the most important wholesaler of stabilized plants is SecondFlor.
The florist, a craft of the past, present and future.
Being a florist is a job for those who are passionate about it. And for good reasons, spending one’s days surrounded by plants, touching them, working on them makes many people dream. In addition, florists’ customers are often looking for a gift for their loved ones. What could be more gratifying than knowing that the fruit of one’s labor will make people happy? Preserved plants offer renewal to all florists. It allows them to adopt new ways of selling, presenting products and organizing their work time. Also, preserved flowers offer a new experience to customers looking for floral arrangements that last over time. It is a material with multiple advantages to let your creativity speak for itself while making good profits.
Florist // Mirai Flowers
Florist // Shida Florist
The craftsperson, a versatile creator.
Craftspeople are those who give life to objects by creating them with their hands, often from natural materials. They can work in a wide variety of fields: from interior decoration to the world of entertainment, including jewelry designers. What do all these artisans have in common? They have a creative personality and need to develop freely in their profession. With fresh cut flowers, making creations over several days or perfectly standardized was impossible. This is where preserved flowers and plants can help! Using these plants allows them to optimize their workflow and to reproduce creations in large quantities, with a natural and eco-friendly material.
Concept store // Eden Flowers
Plan walls // Freund Gmbh
The wedding and event designer, a profession that combines creation and planning.
The wedding and event designer is a professional who uses preserved plants to design decorations and create the atmosphere of an event. He is both an artist and a craftsman, because he must be able to create floral arrangements, to install them on location, but also to respect without stress the deadlines of his customers. Each event has a specific date to which the wedding and event designer must comply. The use of stabilized flowers allows them to easily carry out several events on the same day while being able to organize in advance. Preserved flowers are different to work with compared to fresh plants, they allow a great flexibility of creation, ideal for the wedding industry where each project is different and takes time. It is also an excellent way to develop your business by offering 100% preserved weddings that can be delivered at any date.
To find out more, please read our specific report on weddings.
Wedding Planner // Design and Blossom
Wedding and event designer // Halo wedding
Wedding designer // Burgenland hochzeit
The interior designer, this new profession has a bright future.
Those who are passionate about interior and floral decoration have the opportunity to work in the stabilized plant sector by becoming an interior designer. Its main mission is to intervene at the request of the customer to achieve a plant installation. Since the lockdowns related to the COVID-19 crisis, professionals and individuals are looking to add more greenery to their everyday life. This trend of bringing nature inside is called biophilic design. Studies have proven that this practice brings more well-being and productivity. The interior designer then works on greening projects for companies but also for individuals. Plant walls made with moss, lichen and stabilized foliage require no to little maintenance and retain their beauty over time. There are many possibilities, both in terms of the choice of plants and the supports (walls, ceilings, stairs…).
Design studio // Piante stabilizzate
Architectural office // Koke Interior Green Design
And 1001 other business models of preserved plants.
As you can see from this article, preserved plants have a big creative and business potential. There are as many ways to work with stabilized flowers and plants as there are professional projects: subscriptions of preserved flower bouquets for individuals and professionals, hat boxes filled with roses or other flowers, jewelry, personalized gifts, and much more.
Discover more possibilities in the business section of our site.
Concept store // Hestia concept store
Flower Box // Fleurs de Paris
