serre chauffee pour la production de fleurs fraiches aux pays-bas

Why preserved plants are a viable alternative to address the energy crisis.

Dutch growers use heated greenhouses to speed up production processes and supply many countries with fresh flowers all year round. The current energy crisis is having a major impact on their business and margins. In this context, the issue of whether to suspend or carry on arises. 8% of growers in the Netherlands are planning to go out of business this year. Preserved flowers offer a sustainable alternative to florists so that they can reduce their losses and energy consumption.

Vue de face d'un fleuriste professionnel qui attache un ruban gros grain autour de la boîte en carton conetnant des fleurs stabilisees.

FOCUS: Key jobs in the preserved plants industry in 2023

The sector of stabilized flowers and plants is booming. These eco-friendly products are very profitable thanks to their stable prices and long shelf life. It is therefore not surprising that new businesses are emerging from this very attractive market. Producers, wholesalers, craftspeople and many others are becoming key contributors to the plant world.

Situes dans le sud de la Dordogne, les Jardins suspendus de Marqueyssac font partie de la liste des jardins remarquables de France.

The Marqueyssac Gardens

Located in the southern Dordogne, the Hanging Gardens of Marqueyssac are on the list of remarkable gardens of France. Surrounding the 18th century castle, the grounds extend for around 4 miles of shaded walks, lined with 150,000 hand-trimmed boxwoods, and embellished with gazebos, rock gardens, waterfalls and open air theaters…

« Gipsy Queen » by Aurélien Guintoli

In upcycling, the miscellaneous resources that are no longer used are fully reused in order to transform them into something new. It is in this vein that Aurélien Guintoli was inspired to create Gipsy Queen. First, a foundation was made with a half-sphere in extruded polystyrene. The outline of the sphere was covered with pieces of colorful recycled fabric. He then stitched and matched many varieties of preserved flowers. Sunflowers, wild roses, craspedia, gypsophila, diosmi, chrysanthemum, jasmine, orchid, hydrangea, and physalis all blend together to form a vibrant arrangement.

Naturya – The Musical & Floral Show

More than a performance, Naturya is an experience. A human and artistic adventure that takes us into a unique vegetal and floral fairy tale. Axel Montel originally imagined this ecological fable in 2007, and then began to bring it to life following his meeting with the composer Jean-Jacques Futterer. Between 2014 and 2019, the Naturya tribe performed sold-out shows at every performance.

Professional bouquet subscriptions 2.0

The bouquet subscription involves renting and having a bouquet of flowers delivered each week to improve the attractiveness and image of a place. This service is generally dedicated to professionals and is offered to all companies such as restaurants, hotels, cafés, banks, public places…

The hat boxes phenomenon and preserved

In recent years, hatboxes have come back into fashion… as flower boxes! So it’s not their primary function—however original—that makes them so trendy these days: it’s actually the function we’ve assigned to them over time, that of flower container.

Preserved flowers and plants in Japan

In the land of chrysanthemums, floral art is a tradition dating back to ancient Asian civilizations. Japanese people attach great importance to floral decoration and retain a special bond with flowers. Recently, preserved flowers have become so popular in Japan that the country has become one of the world’s largest consumers.

Preserved flowers transportation

7,000 km is the average distance a fresh rose travels from Kenya to Holland. Importing fresh flowers into Europe is very costly. The transport of fresh and preserved flowers differs greatly due to the fragility of freshly cut flowers. We share their journey with you in this article.

production ecologie planete sustainable product

Preserved flowers production is better for the planet.

As we mentioned in the article on the eco-footprint of preserved flowers and plants, the production of fresh flowers has a negative impact on the environment. However, this environmental impact can be reduced or even avoided through the production of preserved flowers. Read more about it in this article.

The eco-friendly footprint of preserved flowers and plants.

Fresh flowers are beautiful, pure, and natural… This temporary pleasure is however not without consequences for the environment. Between the production, the transport and the too many losses, fresh flowers fall in disgrace of the most ecology-minded of us. Preserved flowers are selected as an alternative for ecological and economic reasons.

Magazine en ligne dédié aux fleurs et plantes stabilisées
Secondnatur est une marque appartenant à
www.secondflor.com.

Online magazine dedicated to stabilized
flowers and plants
Secondnatur is a brand belonging to
www.secondflor.com

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