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PRESS RELEASE: Something new for our American readers

All professionals in the Contiguous United States are now able to purchase preserved flowers and plants on seconflor.us. The best quality/price ratio on the market, ultra-fast delivery or even a professional and available commercial service – in short, our US customers will also enjoy the same advantages as their European counterparts. SecondFlor is the business partner you can rely on.

peigne fleuri mariage wedding comb

The “wedding comb” by Le Dahlia Noir

Le Dahlia Noir has created for our magazine a trendy wedding comb made of preserved flowers for the 2023 weddings. Between craftsman and artist, the founder of Le Dahlia Noir, Lénaic Peillon, is a visionary. He advocates slow consumption, which is why he made the ecological choice of preserved flowers.

bouquet de mariée bridal bouquet

The “bridal bouquet” by Le Dahlia Noir

Le Dahlia Noir plunges into a poetic universe, mixing fashion, art, architecture and design, to seduce future brides. Lénaic Peillon, its founder, accepted our invitation and created for SecondNatur, a series of WORKS to discover in the world of weddings. After the boutonniere, he created a trendy bridal bouquet in pink and nude tones.

tendances mariage 2023 wedding trends 2023

These 2023 wedding trends that brides-to-be love

The 2023 wedding trends are varied, colourful and grandiose. We can’t wait to see all the creations you’ll be making for your clients’ most beautiful day. And because a wedding without flowers is like a summer without sun, we have combined all the wedding trends for 2023 in this article.

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The “boutonniere” by Le Dahlia Noir

In this first WORKS, Le Dahlia Noir made a boutonniere in nude pink tones, under the sharp eye of our cameras. Le Dahlia Noir is a brand with a strong and baroque identity, launched by Lénaic Peillon in 2020. He has created a poetic universe, mixing fashion, art, architecture and design, to seduce future brides.

“Coupe de Lys” by Benoît Saint-Amand

Benoît Saint-Amand, the best craftsman in France, has created a WORKS entitled “Coupe de Lys”. This decorative bouquet, ideal for decorating an entrance, a lobby or a hotel reception, is simply composed of 4 preserved plants for a wow effect.

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Do preserved plants produce oxygen?

We all learnt the principles of photosynthesis at school, by means of which green plants purify the air by turning the CO2 in the air into oxygen. When commissioning preserved plant walls, you and your customers may well wonder whether this principle also applies to preserved vegetation? This article explains it all.

Preserved plant wall: how to do it?

As you know, the preserved green wall is perfect to offer your customers a green interior without maintenance. It brings a touch of biophilic design to interiors in a sustainable and ecological way. As an expert in preserved plants for more than 15 years, we have combined the best tips for creating your own plant walls especially for the readers of our magazine.

rose eternelles stabilisees vendus en vente additionnelle chez un coiffeur jean vallon strategie pour la saint valentin

Retailers, seize this opportunity for Valentine’s Day!

It’s time to talk about strategies, especially upsell. Whether you are a chocolatier, a jeweller, a hairdresser, an online retailer or a brick and mortar shop, this opportunity will definitely increase your turnover during the commercial holidays. Find out in this article how this event can boost your sales very simply.

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The 2023 trends in the flower and plant sector

The flowers and preserved plants are used in interior design, for the decoration of professional establishments in the hotel and restaurant industry, as gifts, at weddings or professional events (trade fairs, seminars, etc.) and on many other occasions. The editors have put together a list of the biggest trends for flowers and plants in 2023.

glycine magnifique japon ashikaga park

The floral wonderland of Ashikaga Park and its illuminations

You have probably already seen a picture of this magnificent wisteria. It is located in Japan, in the Ashikaga Flower Park, which evolves in accordance with the seasonality of the flowers. If you are visiting Japan, this is an attraction to add to your list no matter what time of year it is. Let’s discover it from day to night on our magazine.

materiel pour diy fete de fin dannee roses rouges salal pot blanc et materiel pour fleuriste de fleurs stabilisees

The perfect holiday DIYs to make for your flower business

Preserved commercial arrangements are perfect to increase the average basket of your customers and encourage impulse buying during the festive season. They are also excellent for you, florists and retailers, as you can prepare them as early as November and offer them for sale throughout December. With Christmas just around the corner, now is the time to create your self-service arrangements. In this article, we will inspire you and guide you step by step to create commercial arrangements that your customers will fall in love with when they visit your shop whether it’s online or IRL.

Magazine en ligne dédié aux fleurs et plantes stabilisées
Secondnatur est une marque appartenant à
www.secondflor.com.

Online magazine dedicated to stabilized
flowers and plants
Secondnatur is a brand belonging to
www.secondflor.com

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